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Email Development
[Email Design | Digital Marketing | Newsletters]
Client
Multiple Clients [DealerSocket | Woodbridge Group of Companies | Michael W. Folonis Architects]
Details
HTML email development and design for transactional emails, marketing emails, newsletters, and drip email campaigns. Development for email templates for Email Service Providers (ESP) including Salesforce, Marketo, Selligent, Campaigner, Constant Contact, and MailChimp.
Challenges
Responsiveness for mobile and graceful degradation for older email applications, inbound marketing and interactivity analysis to increase open rate and click rate, integration with CRM system to automatically send emails based on campaign interactions.